As we continue looking ahead at how we can enhance membership in Rotary, we're starting to grasp a better understanding as a club about the ways in which we can reach those audiences. Social media is a growing communication and marketing tool, allowing businesses and organizations an opportunity to converse with customers on a different level. Why would Rotary want to get involved?
Instagram:
60.4% of all users are aged 18-24 (largest demographic are males 18-24)
80% of users follow a brand/organization on Instagram
60% of Instagram users discover new products on the platform
Engagement with brands/organizations on Instagram is 10 times higher than Facebook
32% of US teens list Instagram as their most important social channel
Twitter:
The average Twitter user follows five businesses
80% of Twitter users have mentioned a brand in a Tweet
There has been a 2.5x increase in customer service conversations on Twitter in the last two years
80% of active users access the site via mobile device
There are 500 million tweets sent each day (6,000/second)
Rotary currently utilizes Facebook and Instagram. To learn more about social media, you can view the full presentation on LinkedIn.
There will be a board meeting on Thursday, April 18th, at 7:00 am. The board will meet at Burgan Real Estate on Market Street in Boardman. Rotarians are welcome to attend, and remember, board meetings are great for makeups!
